What's Next Boomer Business Summit
USA , Chicago, IL·March 12, 2013
Building and Scaling Your Boomer/Senior Business : An Intelligent Network of Relationships to Drive your Boomer Business
- March 12, 2013
- 7:00 am - 6:00 pm
REGISTRATION OPEN COFFEE AND REFRESHMENTS
- 7:00 am - 6:00 pm
TABLE TOP EXHIBITS OPENBOOKSTORE OPEN
- 8:00 am - 8:55 am
Ask the Analysts
Money, Retirement and the Generations
The future of Social Security, and why it matters to Boomers, GenXers and Millennials. For most Americans, Social Security is the most important foundation of retirement security, yet misconceptions abound about this critical program. We'll clear away the fog surrounding Social Security's financial outlook, and explore the latest inter-generational research on attitudes about the program.
The composition of the American Family is changing --with more single and single parent households, blended families and domestic partnerships. But while family characteristics have changed, many values such as generational love and responsibility remain constant. Join Sandy as she analyzes top line findings from several recent MetLife Mature Market Institute research studies and draws implications for business and marketing.
Trends, Tech and Media in the Boomer Senior Market
Analysts will discuss the latest data about technology adoption, including aging in place, use of Internet, smart and cell phone, telehealth/remote monitoring, caregiving, communication and engagement applications, home care technology and next generation emergency response systems.
Gary Kaye, Founder & Chief Content Officer, In The Boombox Laurie Orlov, Founder, Aging in Place Technology Watch
Julie Northcutt, Owner and Founder, Caregiverslist
Bill Prenovitz, Service Innovation, Philips Home Healthcare
The Future of Global and Digital Boomer Consumers
Many entrepreneurs and corporations are looking globally to build their brand and find customer engagement with their audience. Discover global trends about the boomer consumer and gain the insight and data about how boomers and the digital media landscape have evolved. The changes and shift in media use are staggering.
The Future of Health and Wellness
Based on new data from a variety of NMI proprietary consumer research, including its Healthy Aging/Boomer Database®, this session will explore the latest consumer and market trends relative to health & wellness. Areas of focus will include multifaceted drivers of a healthy lifestyle, caregiving, healthcare, lifestyle and leisure activities, financial challenges, jobs and retirement and much more. Learn how Boomers approach health & wellness and their redefinition to healthy aging. Come explore the aging trends of today and how they will impact the market tomorrow.
- 9:00 am - 9:30 am
- 9:30 am - 11:00 am
Building and Scaling Your Boomer Business
More than any other author and cultural observer, Gail Sheehy has defined the passages of adult life and the passages of caregiving. She will moderate the session which will feature Jody Holtzman providing an overview of the Longevity Economy and the business opportunities in the 100 billion dollar marketplace. Mary Furlong, will share perspectives of lessons learned from 2002-2013 on building and scaling a boomer business and a vision for what the next seven years may bring.
Myrna Blyth hosts a panel on Life Reimagined and features Amy Hilliard and her entrepreneurial journey in building ComfortCake® and other boomers in the process of reinvention.
- 11:10 am - 12:00 pm
Mobile Apps Showcase
Our five mobile apps finalists will compete before a panel of judges comprised of leaders in the fields of aging, product development and venture capital. The winner will receive a cash prize plus meetings with potential investors and CEOs who have successfully taken aging products to market.
Brian Clark, United Healthcare
Jody Holtzman, AARP
Mikki Nasch, AchieveMint
John Reinhart, Innovate LTC
Suzie Mitchell, Clear Writing Solutions
John Hopper, Link-age Ventures
Neil Borg, Ziegler (ADD)
- 11:10 am - 12:00 pm
Building Successful Channel Partnerships
Business-to-business partnerships can extend a company’s products and services portfolio, adding intrinsic value, while extending both companys' market reach, driving lower cost end customer acquisition. Discover how successful companies choose their channel partners, the key factors and barriers they must consider, the process to develop a scale-able model, and how they outweigh start-up and opportunity costs with concrete financial success.
Sally Abrahms, Award-winning Writer in Aging & Baby Boomers Laura Mitchell, Vice President, Marketing, GrandCare Systems Madeline Pantalone, Vice President of Strategy and Business Development, GreatCall, Inc. Scott Cameron, Senior Business Development Manager, CenturyLink
Engaging the Younger Boomer Consumer: At her Stage of Life, she's a Long Way from Old
Many marketers make the mistake of thinking "Boomer" means "Senior," but an increasing number of companies have recognized that their growth depends on capturing business from consumers aged 45-60. Whether you call her a "younger Boomer," or "45+" or "50+", how to engage this shopper is keeping a lot of global marketers up at night. This panel discussion will present case studies from leading companies and agencies reaching out to this woman based on her lifestage more than her age - and more than stereotypes of what it means to be a Boomer. Included: • Case studies from top marketers. • Research findings that will help you better understand and engage the younger Boomer. • An insiders’ perspective for avoiding mistakes and motivating each segment of this important target customer.
Entrepreneurship and Life Reimagined
Boomers have a bonus round of thirty more years. Many are reimagining their lives and crafting new paths. Discover new tools and community to help you navigate this process. Also, learn how boomer entrepreneurs are building businesses that provide income and fulfillment. Discover the brands, the tools and the resources that help them succeed. If you are about to pivot in your business career, attend this session. You will gain the tools to reinvent, repurpose and explore entrepreneurship as a next phase.
Julie Halpert, Freelance Journalist, The Fiscal Times Beth Dailey, Marketing Director, AARP
Dorian Mintzer, Founder, Boomers and Beyond Special Interest Group and Owner, Revolutionize Retirement
Kathleen Rich-New, Author of Plan B
- 12:00 pm - 1:40 am
LUNCH WITH THE EXPERTS
Analysts, Authors, Bloggers, and Boomer Market experts will host table for discussions that drill down into the issues you care about most. Join your fellow attendees for engaging conversations and deep insight. This experience alone is worth the price of conference admission! Don’t miss it!
- 1:45 pm - 2:35 pm
Five Business Opportunities that target the far end of the Longevity Economy
Every dissonance in aging is a business opportunity. The boomers as caregivers are managing chronic health conditions as well as stress. Seniors are living longer than ever before. Discover how corporations are identifying the business opportunities of the longevity marketplace and creating solutions to meet the needs of large numbers of customers. Learn how large businesses are segmenting the hearing loss, weight loss, mobility, transportation, and stress management markets. Discover the differences of marketing to boomers and seniors and marketing online and through mobile devices. Learn how to find, engage, and retain customers in these different niches.
Mary Furlong,, President & CEO, Mary Furlong & Associates
Jerry Ruzicka, President, Starkey Hearing Technologies
Dr. Carmella Sebastian, Senior Medical Director, Florida, Blue Cross/ Blue Shield
Mary Alexander, Director of Innovation and Strategic Alliances
Marketing Through Mobile: Future of E-commerce, Gaming and the Mobile Wallet
The mobile phone has become a remote control device that powers a healthy life and a vital tool for caregivers and entrepreneurs. Learn how gaming, the mobile wallet and mobile video change the way boomers live, play and work and spend and how businesses maximize ROI with mobile messaging.
Michelle Bauer, Founder and Chief Strategist of Common Language, Inc.
Jody Haneke, President, Haneke Design
Jeff Hasen, Chief Marketing Officer, Hipcricket and Author of Mobilzed Marketing
Mike Lee, Senior Advisor, Digital Strategy, AARP
Pivotal Boomer Caregiving Issue: Life Disruption in an Alzheimer’s Nation
It happens every 68 seconds – someone new develops Alzheimer’s disease. More 15 million Americans provide care for someone with dementia – 17 billion hours of unpaid care – a number that will double as boomers age and live longer. We know 1 of every 2 people will develop dementia after age 85, although diagnosis can come as early as age 40, 50 or 60. Just as AIDS defined the 1980s – Alzheimer’s will define the twilight of the boomer generation. Expert panelists explore the “pivotal” moments for a nation facing an epidemic for a disease that today cannot be cured, slowed or prevented. How are families disrupted? How is your career impacted if diagnosed? How are businesses disrupted? What does Alzheimer’s cost us as a nation and as individuals? What can we do to prepare?
Sherri Snelling, CEO, Caregiving Club and Author of A Cast of Caregivers
Randy Platt, Senior Vice President of Operations, Silverado Senior Living
Eric Schubert, Vice President, Communications and Public Affairs, Ecumen Senior Housing
Nancy Cullen, Senior Product Development and Mission Partnerships, Alzheimer’s Association
Making Money from Media
This Panel will share how internet business models can be made to work. It will also demonstrate how the media landscape has changed and how media and marketing companies are creating content and packages to reach the adult woman influencer and the boomer consumer. Channels include online, television, and print. Emphasis will be on how to deliver value to the end customer through media partnerships and distribution, as well as learning how to drive lead generations.
Bob Rosenblatt, Free-Lance Writer MedicareNewsGroup.com
Andy Cohen, CEO, Caring.comRevolutionize Retirement
Stephen Chen, CEO and Founder, NewRetirment.com
Nolan Snook, Multi Platform Marketing & Sales Strategy, CBS
- 2:40 pm - 3:30 pm
BusinessMarketing to Seniors
Marketing to Boomers, Seniors and Caregivers
Think customers 55 and older are all the same? Think again - too often marketers are relying on long-standing assumptions about retirees that are askew, treating a 55 year old the same as a 75 year old will just not get you the conversion you’re looking for. However, testing and optimizing will help you to proactively target both your demographic and psychographic, creating more intelligent marketing and more intelligent design. Join this thought leading marketing panel to discover the insights and strategies for marketing to boomers and seniors - Brent Wheeler, SVP of Customer Acquisition at Response Mine Interactive and Patrick Foote, VP of Marketing at Laser Spine Institute will share real-world insights about this dynamic demographic group, how they acquire and retain these active customers through defined creative, better offers and trusted support.
Shannon Ingram, President GenAge Marketing
Brent Wheeler, Senior Vice President of Customer Acquisition Services, Response Mine Interactive
Patrick Foote, Vice President of Marketing, Laser Spine Institute
Suzie Mitchell, Founder, Clear Writing Solutions
Business Eco-System of Caregiving
There are more than 44 million caregivers and it represents a 220 Billion dollar opportunity. Most of the expenses are covered by private pay. Business opportunity includes: insurance, housing, finances, in-home care, transportation, nutrition, health and wellness, and more. Discover how companies large and small are sizing and scaling the business ecosystem of the caregiving marketplace. Attendees will receive an infographic describing
Gail Sheehy, Author, Passages in Caregiving
Jeff Shoemate, VP of Innovation & Business Development, United Healthcare
Sherwin Sheik, President and CEO, CareLinx
Hal Chapel, Co-Founder and Chief Executive Officer, Lotsa Helping Hands
Go to Market Strategies: How Entrepreneurs can use Retail, Non profit and Ecommerce
This panel explores how companies go to market in retail in Europe and with trusted private, public partnerships. Europe has taken a lead with the launch of retail stores that provide functional and attractive products to meet the needs of the 50 plus consumer. Discover how an entrepreneur has reached across the ocean to find a home for their new product line. Also learn how to partner with a non profit organization with large distribution and an ecommerce solution.
Susan Davis, Chairman and CEO, Susan Davis International
Brooks Kenny, Chief Marketing Officer, Lotsa Helping Hands
Rie Norregard, Co-founder and Creative Director, OMHU
Benjamin Moser, Co-founder, Senior Design Factory
BEYOND PERS -- Next Generation Response Systems
"I've fallen and I can't get up" is yesteryear's emergency response industry's fear-based messaging. But recently new mobile entrants, recent industry mergers and acquisitions, and notable changes in technology mean that a once-stable industry is facing a future competitive landscape from multiple sources, including, but not limited to smart phone applications, wearable chronic disease monitoring devices, major health systems and insurers, as well as communication carriers – any and all adjacent business segments that view baby boomers and their parents as a market opportunity. This session features thought leaders from the industry and discusses this market disruption and future.
Laurie Orlov, Founder, Aging in Place Technology Watch
Tony Titus, Senior Vice President, Sales and Business Development, Numera
Terry Dusterhoeft, President, Teralin Health
Suzanne Viox, Executive Director, Linkage Connect
- 3:30 pm - 4:10 pm
- 4:10 pm - 5:00 pm
Financing Start-Ups and Incubators
2013: What’s New in the financing and growth landscape for Entrepreneurs and Young companies focused on the 50+?
There is no doubt that the both the funding and growth landscape has changed in the last few years—the rise of incubators, accelerators, angels, super angels, ‘company builders’, micro VCs and crowd sourcing —have all disrupted the traditional business growth path for both entrepreneurs and investors. What are the new resources and development paths available for the new breed of lean companies. What are the new options for entrepreneurs and what are the benefits and costs of each. How are large organizations and corporations looking at these changes? And finally, what, if any are the special resources for young companies focused on the 50+ space. Our expert panel of representatives of many of these new and cutting edge organizations will give you an insider’s look on what is out there to help your venture be more successful.
The Grandparent Economy
Two trends have converged to change the very nature of the American family and their spending patterns. The first is the burgeoning boomer demographic joining the ranks of grandparents, and the second is the economic circumstances young families have found themselves in. Research reveals new living situations, growth in spending by grandparents across every product category, and a shift in what grandparents plan to leave as a legacy.
Amy Goyer, Family Expert, AARP
Lori Bitter, President, The Business of Aging/Publisher GRAND Magazine
Maxime de Jenlis, Senior Publisher, Bayard Presse
Robert Stephen, Vice President, Home and Family Portfolio, AARP
How To Build Online Communities and Make Them Work to Achieve Your Goals
Companies that have leveraged social networks to build active and engaged online communities are achieving remarkable results from their online marketing efforts. Learn how some of the industry's top social marketing companies and non-profits are building online communities and utilizing their power to generate leads, drive sales, and grow their businesses or membership.
The Future of Home, Work and Play: Travel, Pets, Lifestyle and Love
Not surprisingly, Boomer consumers are outspending other generational cohorts on their homes and leisure pursuits, as well as things like career, life and health coaching to optimize themselves at work and into their active retirement. And they LOVE their pets - spending more than $52 billion on their furry children last year! In this session, you'll discover the massive opportunities for marketers targeting Boomers in hot segments such as online gaming, pets, home improvement, and wellness/self-improvement. Kristen Levine, President & Founder, Fetching Communications
Joshua Iverson, Founder and President, iMediaSalesTeam
Kristen Levine, Pet Lifestyle Expert and President & Founder, Fetching Communications
Chet Millerd, Owner, Therapy Tubs & Home Living Solutions
Carey Kyler, Vice President- Portfolio Strategy, AARP
- 5:00 pm - 6:00 pm
- 7:00 am - 6:00 pm
- March 12, 2013