What’s Next Boomer Business Summit is an annual event that brings together the country’s top businesses and organizations that are focused on the boomer marketplace.
The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs, wants and desires of the 50+ market. It is where the country’s leading Baby Boomer strategists gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to Baby Boomer and senior customers today. Attendees seeking to attract Baby Boomer customers will learn new go-to-market strategies and tactics, access new research, understand ways to reach caregivers (an $800 million marketplace), and learn methods to creating online Baby Boomer communities.
Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development and marketing firm headquartered in the San Francisco bay area. The firms strategy is geared to drive new opportunities for clients in the baby boomer and senior markets. The company helps clients with market assessment, go to market strategies, business partnerships in the for profit and non profit sector and team and board recruitment and development.
Along with producing the What’s Next Boomer Business Summit, MFA also co-produces the annual Silicon Valley Boomer Venture Summit with Santa Clara University’s Leavey School of Business. These events highlight the tremendous opportunities for growth, service and profit presented by the 45+ market and attract a wide range of attendees, including media, VCs, entrepreneurs, corporate strategists, market researchers, analysts and non-profit leaders.
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